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Paul Franson's Wine Dispatch
Read More Dispatches from Paul Franson.
Sep 29, 2003 — Rockledge, Martini after Gallo

Unlike most other wineries in the St. Helena American Viticultural Area, Rockledge Vineyards proudly proclaims the appellation on the label. It’s a bit of a mystery why so few wineries that can mention ‘St. Helena,’ when it’s the most prestigious town in Napa Valley.

Peter Snowden, who owns Rockledge Vineyard with his wife Linda, is a cousin of the “other” Snowdens, who make wine under their own name nearby.

Peter and Linda bought their 42 acres in the hills way above Spring Valley (home of Joseph Phelps Winery) about 15 years ago, partly inspired by Peter’s happy memories of visiting their cousins and Aunt and Uncle in the ‘50’s.

Peter also visited during college, and met their winemaker and started to learn about winemaking.

Peter and Linda fell in love with the area, and though they lived in Laguna Beach, bought the steep property, which had no house, not water, no vineyard, no power—and no practical access.

Fortunately, neighbor Phelps granted them an easement onto the property, so they started looking for water. They drilled wells twice; the second time, they hit water, so put in a 10,000-gallon tank and irrigation system. Unfortunately, the well went dry after 1/2 day of watering. “There was enough for a home, but not for a vineyard,” says Snowden.

Fortunately, Joe Phelps acted as a good neighbor once again. He heard about their predicament and offered to let the Snowdens drill a well on his property. “We wouldn’t have been able to have a vineyard otherwise,” says the grateful Snowden.

Phelps asked them to pay for the well and electricity for a pump, and is entitled to half the water, but has never exercised that right. “He’s been a prince of a neighbor,” says Snowden, echoing the thoughts of thousands of others in Napa Valley who’ve enjoyed Phelps’ largesse.

The Snowdens finally planted their first vineyards in 1993 on the rocky – hence the name – hills on 5 to 35 percent slopes. Some of the old oak tress they removed got revenge, however, and part of the vines became infected with oak root fungus and had to be replanted.

They have eight acres of Cabernet, which is naturally their flagship. Half has been going to Stag’s Leap Wine Cellars, an agreement that ends this year. The winery has been making about 1000 cases of Cab, which will then double.

They also have 2.5 acres of Zinfandel and two of its cousin, Primitivo. The latter grape comes from Puglia, the heel of Italy, but the Snowdens got their wood for grafting from Sebastiani.

Peter notes that though Primitivo and Zinfandel have identical DNA, the Primitivo has noticeably smaller berries and clusters for more concentrated flavor, and is more uniform in ripening. All are good characteristics compared to Zinfandel, which often has raisins at the top of the cluster and pink, unripen berries at the bottom. Zin/Primitivo are favorites of the couple, the wine is still being tamed to some degree.

The Snowdens were home winemakers, but started commercial production with the 1999 vintage. The winemaker is John Gibson, who also makes wine for the other Snowdens plus Frazier Winery and a few others.

They’ve custom crushed at Kirkland Ranch south of Napa, stored their barrels elsewhere, then bottled at Napa Wine Company, a complex arrangement that may end in a few years as their cousins hope to build a winery.

Peter and Linda wanted to build a winery on their property, but the soil isn’t suitable for waste water disposal (It doesn’t percolate properly). Linda wants to at least put in a barrel-storage cave, but that is only a future possibility at present.

The Rockledge reserve1999 Cal costs $50, the Napa Valley 2000 Cab $28.

Gibson has done a good job with the fruit, though naturally with new vineyards on such an extreme site, the wines will undoubtedly improve even more with experience. These are big, intense wines from true mountainous vineyards; the tannins are in check but I’d age the wines for a few years before consuming.

The 1999 Zin is $15. They’re also hoping to release varietal Pimitivo in the future.

You can get more information at 707-963-5488 or the web site www.rockledgevineyards.com.

Martini shakes it up

The Valley has been waiting to learn the fate of venerable Louis M. Martini Winery following its acquisition last year by the Gallo wine empire. The first details are now out, and it’s very positive for all – the Gallos, the Martinis – and wine lovers.

Martini is sharpening its focus on Cabernets, a natural considering both Martini’s location in the heart of Cab land and the excellence of its offerings for decades. They will be sold under the Martini name.

As with many other Gallo brands, there’s no reference to the Gallos, an unfortunate consequence of the Gallo’s leadership in low-end wines. That’s too bad for snobs who overlook Gallo of Sonoma wines, some of the best values on the market, even if they’re not from Napa!

The first products are Sonoma, Napa and Alexander Valley Cabernets, priced respectively at $17, $24 and $35.

Yes, the Alexander Valley is the most expensive, but that reflects the quality of the wine, not Ernest Gallo’s long-standing crusade to value Sonoma County over Napa. After all, Gallo wants to sell the Napa wines, too!

That said, Martini will also produce its legendary Monte Rosso Cab for $55 (yes, that vineyard is in Sonoma, too. The Martinis always looked for great vineyards wherever they find them, and made Russian River wines, too. )

The Sonoma wine is the high volume offering, with 72,000 cases produced. It replaces the old Martini California Cab. (Next year, Martini will reportedly introduce an even cheaper, higher volume Napa brand).

The Napa Cab comes from Chiles and Pope Valleys, two geographically distinct parts of the appellation east and over the mountains from the heart of Napa Valley. These areas are great for growing the grapes, with warm Pope Valley a winner for Cab, cooler Chiles for Merlot.

All three wines have rich flavors yet are lower than 14 percent alcohol without use of spinning cones or reverse osmosis, a pleasant change after so many of today’s massive, alcoholic Cabs.

The three new wines will be sold at a lower price in the tasting room, one of the first cracks in the Valley’s long tradition of charging full retail at tasting rooms even though they avoid distribution discounts. The Sonoma wine is $14, for example.

The existing Marcellina Napa Valley wines from Gallo are being de-emphasized, but not dropped. They’re found mostly in restaurants.

In other welcome news, Martini will continue to make its distinctive moscato, gewürztraminer, folle blanche, sangiovese, pinot noir, merlot, zinfandel and barbera, but they’ll be sold mostly at the tasting room, not widely distributed. Martini also has a new, and very nice, Pinot Gris, for $12.

In addition, Gallo has really spruced up the tasting room and other facilities. Visitors are now greeted with a glass of folle blanche, then offered flights of wines.

Finally, Gallo has given winemakers Mike Martini and Massimo Monticelli an extensive research mini-winery to try out new things. It contains one of almost every innovation in winemaking, a paradise for curious winemakers, as most are.

The miniature shaking sorting table and destemmer/crusher would make the perfect gift for that wealthy home – or boutique -- winery, for example.

And I must add that Mike seems very happy, making wine and not worrying about payroll anymore.

Contact Paul: paul@ilovenapa.com


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